The stamp dedicated to the National Day of Made in Italy was presented at Palazzo Piacentini, officially kicking off the celebrations on April 15th.
The ordinary stamp belongs to the thematic series “The excellences of the productive and economic system.” The design features Leonardo da Vinci’s Vitruvian Man, representing his universal genius and ingenuity, personalized with the colors of the Italian flag in the lettering “NATIONAL DAY MADE IN ITALY” and in the two geometric figures, the circle and the square, enclosing the figure. The stamp is completed with the legend “APRIL 15,” the word “ITALY,” and the tariff indication “A zone 3.”
“Today, we celebrate the pride of enterprise, culture, and the Italian model that is behind the Made in Italy product. Its establishment has marked a turning point for this country, finally placing at the forefront the sectors of excellence that need to be promoted and protected, recognizing their social impact. In this historical period full of new challenges, we are aware that we are on the right path to face them. We have the right tools, and by reclaiming the symbol of this national day – Leonardo’s Vitruvian Man – we reaffirm that man is at the center of everything,” declared Minister Adolfo Urso.
The National Day of Made in Italy, established by law, represents an important occasion to celebrate the country’s cultural and industrial heritage, highlighting Italian creativity and excellence. Every year on April 15th, on the anniversary of the birth of Leonardo da Vinci, the Vitruvian Man becomes a symbol of excellence that spreads across sectors such as industry, fashion, furniture, food, boating, and hospitality.
Leonardo da Vinci, an emblematic figure of the Italian Renaissance, embodies the essence of multidisciplinary genius and boundless creativity. Artist, inventor, scientist, and philosopher, his contribution to human progress is immense and enduring. His works, such as the Mona Lisa and The Last Supper, are treasures of world art, while his scientific studies anticipate many subsequent discoveries.
Participation in the day involves a wide range of actors, from businesses to museums, from local and national institutions to schools and universities. The Ministry of Foreign Affairs, in collaboration with the Italian Trade Agency (ICE), extends the initiative beyond national borders, involving over 50 locations worldwide.
The calendar of initiatives, curated by the Ministry of Enterprises and Made in Italy, spans about 200 approved proposals, comprising 400 cultural, social, scientific, artistic, historical, and sporting events (https://www.mimit.gov.it/it/made-in-italy). The primary objective is to impart values, skills, and entrepreneurial competencies to young people while sensitizing public opinion to the strategic importance of Made in Italy.
Entrepreneurs and artisans open the doors of their production facilities to the public, particularly students, aiming to increase interest in the professional opportunities linked to Made in Italy. Events, both in-person and online, are designed to promote Italian supply chains as fundamental pillars for the protection and support of Made in Italy on the global stage.
